Newcastle United’s club badge is modelled on the City of Newcastle coat-of-arms.  There are two sea horses on either side of the shield which represent the city’s strong connections with the sea while the castle on top of the shield links with Newcastle-Upon-Tyne’s Norman keep.

The flag on top of the castle is similar to that of the flag on the city crest with it’s on version of the St. George’s cross on one side.

The black and white stripes on the shield represent the colours and kit of Newcastle United.